Due to powerful economic and technological changes, the glad-handing, truth-bending form of sales is now a relic. In its place is a new approach to moving people that involves three very human qualities and three surprising skills. It can be described as non-sales selling. Dan Pink, NYT and WSJ best-selling author of Drive talks about his forthcoming book To Sell Is Human and what he’ll be presenting to Association Executives at ASAE’s 2012 Annual Conference in Dallas during his closing keynote.
Note: Instead of a Skype interview, I met face-to-face with Dan in Dallas.